Softbank x SHARP


Softbank’s “simple-sumaho2” is a model that has inherited its predecessor’s sense of design, while successfully breaking out of the paradox that “seniors should be treated like the elderly”. By including applications that suit the users’ tastes, we designed it so that our users could experience more enjoyable, fulfilling everyday lives.
We also strived to create a design is beautiful, yet possesses a familiarity to it by adopting skeuomorphic design. With “luxury” as a keyword, we aimed to design an aesthetic GUI worthy of the “quality of an adult’s refinement”.