ZEPPELIN

Softbank x SHARP

simple-sumaho

Softbank Mobile’s first smartphone for seniors. We created the UI concept and design guidelines based on user research, ensuring that the concept “simple smartphone” applied to the whole UI. Considering the visual difficulties seniors may face when using smartphones, we made the font and buttons easier to see : enlarging the fonts without losing its original style, and maintaining a set ratio between the buttons and spaces to create a clean, easy-to-use home screen. Using universal design as a base, we also incorporated the feeling of excitement of using a new device, and the joy of being able to use it into a simple, beautiful UI.