Majoring in Information Design, Masamichi learned about the basics of graphic and UI design in university. He then learned about the importance of designing from a user's viewpoint and majored in UX Design in graduate school. By observing users' behavior in an everyday situations, he manages to pick out what they latently want, the problems they face, and tries to figure out how to overcome those problems while he designs UI.
Deeply impressed by the advanced efforts taken to deal with UX/UI design and the company's vision, Masamichi joined ZEPPELIN in April 2015. By thinking "the spirit of good UX is in the details", he wants to devote himself to aiming for a UI design that users will find pleasant to use.