We first start by getting an understanding of our clients current position; only then do we discern which direction we should head.
Akin to a nautical map, it is after planning which route to take with our clients that we embark on our journey.
Our first step is to derive user experiences from the workshops we hold, and from there clearly define our goals.
Once we have confirmed where we want to head with a project, we shift to the process of developing.
The one thing indispensable in a user test : the understanding of what users experience in their daily lives.
Through our UX tests, we listen to their feedback of an app or service, discern what features and functions the users really want, then seek ways to improve it.
What if the discoveries made during UX tests could be turned into brand new encounters?
What kind of experiences lead to things that excite users?
UX Architecture holds the key.
Take another close look at the blueprint of your everyday app. Is it designed to bring out its fullest potential after implementation?
In order to generate new user experiences, easy-to-understand yet attractive, interesting UI flows are necessary.
That's where our goal of "simple beauty" comes into play.
We create attractive designs by paying attention to icons and lines right down to the last pixel,
and by conducting speedy engineering coupled with continuous improvement to actualize truly gratifying user experiences.
We know that our work doesn't end once a project does; that post-production is just as important.
By conducting user tests and listening to their opinions, do we get our first solutions to any hurdles we may face.
And even if we fail to get the right answers initially, we keep making improvements until we do.